Ian reflects the perfect mix of creativity and strategy. He is in constant search of the next big idea, and his philosophy is to engage consumers through insight and innovation, while remaining channel-neutral. By collaborating with clients, this belief has helped him create successful campaigns for brands such as General Motors, Nestle, Canada Goose, Kellogg’s, Goodlife Fitness, KFC, Mucho Burrito, Rogers and Kraft.
While Ian’s focus has always been centered on creating transformative work for the brands he touches, his initiatives have also been recognized by Cannes, One Show, Clios, London International Awards, CA, ADCC, Marketing Awards, Bessies and The Cassies. Before joining tag agency, Ian spent years honing his craft at reputed shops such as Taxi, Zulu Alpha Kilo, DS+P, Zig, JWT, Y&R and McCann.
On the side, Ian performs magic, overcharging lawyers at company parties, and also does stand-up comedy (think Seinfeld meets Mitch Hedberg, minus the killer material).