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Customers want technological advances to be seamless and invisible to the end user.

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A decade-long tiered strategy designed to make EBM-PAPST the benchmark. This campaign demonstrates how they are the "behind the scenes" technology for their customers, using key positioning lines like "you can't see it. But you can feel it." Ecological responsibility is also a keystone.

credit: BBN Germany

i. Clean technology. Keeping the globe shiny.

ii. You can't see us, but we're there.

iii. Quiet. Invisible. Nice.

iv. Imagine: saving energy while creating energy.

v. Getting our fair "share".